Always wondered why we have such a linear approach to arranging all the information we use- Psychology/cognition/philosophy students would explain it with the psychokinetic phenomena/sequential absorption theory/The premise but i dont care. It is this that is the primary cause of most of our troubles. It is this that makes us think he is placed higher than me or we are lower than them leading to all sorts of conflict. Why cant we all assume we are just floating in free space and yes, i can see him, oops that one disappeared....? Some day.
Marketing, a favourite past time for me, however bends this favourably. Some time back was the Stains are good campaign( indianised terribly) and now there's the it campaign. This it one is quite a whopper. Vis it. One agency has even pulled the ultimate inside story. They've put out an recruitment ad for the man who wrote the original recruitment ad.
But it stands out. The cultural signposts are all there down to the "t". Funnily, each film snippet is inspired from movies or TV shows ensuring a strange sense of familiarity, whether its the japanese show in Lost in translation or the Primer( the cult movie) look for "making of it".
Great ides. super execution.
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